Changelog

We have added the ability to fully customize the primary color in feedback widgets, allowing for better alignment with your brand’s style. The selected color automatically affects the appearance of key interface elements - including buttons, typography, graphic accents, and highlighted reviews.

This makes the presentation of reviews more visually consistent and professional, regardless of the industry, whether in online stores or HoReCa establishments. The new feature supports building a unified brand image and enhances users’ trust in your brand at a visual level.

We have introduced the ability to collect feedback specifically about the returns process, which is an important part of the customer’s purchasing journey. After completing a return, customers receive a dedicated form where they can rate aspects such as the clarity of instructions, processing time, and overall satisfaction with the procedure.

The collected reviews can be displayed as a separate widget or as a module within the Hydra system, providing transparency in both the pre-purchase and post-purchase service areas. This feature fosters trust and enables more effective management of the entire purchasing process quality.

We’ve added a new feature: the BESTSELLER badge is now automatically displayed in Hornet and MultiHornet widgets for products that have reached a specified number of reviews. The required review threshold is fully customizable - you decide how many reviews a product needs to earn bestseller status.

The badge increases the visibility of top-rated products, highlights their popularity, and supports users’ purchasing decisions by strengthening the social proof effect.

We’ve improved the design and structure of categories with optimized descriptions, clearer navigation paths, and user-friendly URLs. These updates enhance both the user experience and search engine visibility.

The review invitation splitter is now integrated with NFC and physical stands. We've also added a statistics module that lets you analyze the effectiveness of invitations and identify the sources of reviews-making it easier to measure performance at physical locations.

We’ve added the ability to automatically publish comments directly from the assistant - no manual approval is required.

Optimize your time and simplify the review management process while maintaining seamless operations.

We’ve added trend charts that show the number of reviews and average ratings over time, as well as by location. The new date range and filtering options allow for in-depth performance analysis of each listing.

An updated view of your Google My Business listings with clear legends, an intuitive rating layout, and faster access to each location’s details. We’re making daily analysis and Google presence management easier than ever.

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The new GMB Masters module allows you to manage all your company’s Google listings comprehensively. Collect reviews, analyze statistics, monitor key trends, and respond to issues in real-time - all within a single, automated dashboard.
The tool supports both individual locations and networks or franchises.

Thanks to the new FAQ section in business profiles and the Hydra and Chupacabra widgets, customers can quickly find answers to frequently asked questions, improving communication, saving your team’s time, and positively impacting your website’s visibility in Google search results.

In response to the needs of the hospitality and restaurant sectors, we've enhanced TrustMate business profiles to offer a more comprehensive view of your property to potential guests. The new features are designed to present key information in a clear and visually appealing way while highlighting the unique character of your venue - from interior showcases to the latest guest reviews.

Product reviews also appear on TrustMate business cards. This way, customers can quickly see reviews for specific products directly on your business card!

From now on, you’ll see brief updates about new TrustMate features and capabilities when logging into the dashboard. This way, you’ll quickly discover the latest tools designed to help you make the most of our platform.

TrustMate has become an official partner of IdoSell, offering advanced integration for automatic customer review collection. This enables stores on the IdoSell platform to effortlessly gather authentic, multimedia-enriched reviews, reach international customers, and effectively boost conversion rates.

The integration is available directly in the IdoSell panel - simply activate the TrustMate plugin and start building customer trust immediately!

As part of our international expansion, Bosnian language 🇧🇦 has been added to TrustMate. Now you can showcase customer reviews locally, supporting your growth into the Bosnian market and building trust with new audiences.

We've introduced clear stage indicators in our review collection forms. With intuitive guidance and visual highlights, the process of leaving a review is now more user-friendly and straightforward for your customers.

We've added a "Credibility" filter in the "Reviews" tab, allowing you to quickly monitor the number of each type of review and manage them with ease. This helps you maintain greater transparency and strengthen your brand's credibility.

Product mediation facilitates private dialogue with customers who have submitted negative reviews about a product. With this feature, you can effectively manage dissatisfaction for up to 21 days and turn as many as 6 out of 10 negative ratings into positive shopping experiences.

From now on, you can automatically import reviews from your Google My Business profile directly into TrustMate. This allows you to showcase Google reviews on your website through TrustMate widgets, enhancing your credibility and increasing customer trust.